I design and build custom web/mobile experiences end to end — first Figma frame to production. Design, handoff and implementation are one continuous process, driven by how the product needs to work.
I specialize in digitizing complex, traditional industries. As a core member of Sary (2017–2024), I architected the design system for MENA's fastest-growing B2B marketplace, streamlining the supply chain for thousands of businesses.
I brought that same rigorous approach to PropTech at Aamar, building a high-potential platform designed to digitize the entire rental lifecycle end-to-end.
Most recently at Thiqal, I've been designing AI-native products end-to-end, using Claude, Claude Design, and Claude Code to build stable, scalable design systems across storefront web, admin dashboard, and mobile.
When I am not reimagining user experiences, I am a photographer, using my lens to find new perspectives on the world.